Build a simple, automated funnel that turns strangers into booked calls (and booked calls into paying clients) GoHighLevel funnels setup🚀
If you’re a coach or consultant, you don’t need “more leads.” You need the right leads… and a smooth path that helps them say yes without you manually chasing every DM, email, or “just checking in” follow-up.
That’s why funnels matter. And GoHighLevel (GHL) makes funnel building way less “techy” than most people fear. With one platform, you can create landing pages, collect applications, book calls, send reminders, and nurture prospects automatically. No duct-taping five tools together. 🙌
In this guide, I’ll walk you through a complete, practical setup you can adapt to your niche whether you sell 1:1 packages, group programs, or high-ticket consulting.
Key Takeaways
- A coaching funnel in GoHighLevel can be built in a weekend—and optimized forever.
- High-converting funnels are simple: one goal per page, one next step per click.
- Your funnel is only as good as your follow-up. Speed matters. ⏱️
- Use GHL forms, surveys, calendars, and workflows together for a seamless client journey.
- Track stats inside GoHighLevel to improve opt-ins and booked calls over time
Why GoHighLevel is a Perfect Fit for Coaches and Consultants
Let’s be real: most coaching businesses run on conversations. Discovery calls, audits, strategy sessions whatever you call them, they’re the heartbeat of your sales process.
GoHighLevel was built for that exact style of selling. It combines:
- Funnel + website builder (drag-and-drop pages)
- Forms and surveys inside your funnel pages (no extra tools)
- Bookings and calendars with automated reminders
- Automations/workflows for email + SMS follow-up
- Built-in funnel stats to measure views, opt-ins, sales, and revenue
For coaches and consultants, that’s huge. You can move a lead from cold → curious → booked → nurtured → client without living in your inbox.
GoHighLevel Funnel Setup Guide for Coaches and Consultants
Here’s the heart of this article: a clear, step-by-step build you can follow even if you’re brand new to GHL.
Step 1 Choose Your Funnel Goal
Before you click a single button, answer this:
What is the one action you want a visitor to take?
Common coaching/consulting funnel goals:
- Book a discovery call
- Submit an application
- Register for a webinar/mini-training
- Buy a low-ticket offer
- Download a lead magnet
Pick one. Funnels get messy when they try to do everything at once.
Pro tip: If you sell high-ticket services, your primary goal is almost always a booked call or application.
Step 2 Map a Simple Funnel Flow
Most coaches need just 3–4 steps:
- Landing Page
Clear promise + CTA - Form/Survey or Application Page
Qualify and capture details - Calendar Booking Page
Let them schedule immediately - Thank You Page
Confirm booking + set expectations
That’s it. Simple scales.
Step 3 Create Your Funnel in GoHighLevel
In your GHL dashboard:
- Go to Sites → Funnels
- Click New Funnel
- Name it (e.g., “Discovery Call Funnel”)
- Add your first step: Landing Page
- Choose a template or start blank
Templates are fine. You’ll customize anyway.
Step 4 Build a High-Converting Landing Page
Inside the funnel builder, edit your landing page with these essentials:
H3 Write a Clear Headline
Your headline should answer:
“What result do I get, and for who?”
Examples:
- “Get Your First 5 High-Ticket Clients in 90 Days Without Ads”
- “A Simple Leadership System for Burned-Out Managers”
Keep it outcome-driven, not feature-driven.
H3 Add a Short, Skimmable Body
Use:
- 3–5 bullets of benefits
- A quick “who this is for”
- Social proof (testimonials, logos, screenshots)
H3 One CTA Button, Repeated
Your CTA should match your goal:
- “Book Your Free Strategy Call”
- “Apply for Coaching”
- “Save My Seat”
Avoid 7 different buttons leading to 7 different places.
Step 5 Add a Form or Survey Application
GHL lets you insert forms or surveys directly inside your page editor now, which is a nice workflow boost.
To add one:
- In the page builder, drag in a Form or Survey element
- Click Create New or select an existing one
- Ask only what you need
Best practice for applications:
- Name
- Email + phone
- 2–4 qualifying questions
- One “big goal” question
Don’t turn it into a 20-question homework assignment. You want momentum.
Step 6 Embed a Calendar Booking Step
Calendars are where coaches win.
To add a booking step:
- Create a new funnel step → Calendar Page
- Drag in a Calendar element
- Select your calendar (or create one in Settings → Calendars)
Make booking frictionless:
- Offer 2–3 time windows per week
- Show duration clearly (e.g., 20 min)
- Add notes like “please arrive on time”
Want a slick move? Put a form and calendar on the same page so someone can submit their details and book immediately.
Step 7 Create a Thank You Page That Reduces No-Shows
After booking, redirect to a Thank You step.
Include:
- “You’re booked!” message 🎉
- Date/time confirmation
- Meeting link
- What to prepare before the call
- A short intro video (optional but powerful)
This page is underrated. It sets the tone and lifts show-up rates.
Let’s Build Something Powerful Together
Automate Follow-Up Like a Pro
Most funnels fail not because the page is ugly—but because follow-up is slow or inconsistent.
Speed to lead is everything:
- Responding within minutes can dramatically improve qualification odds, and being the first to reply wins a big share of sales.
- Many deals require multiple follow-ups, not one.
So let GHL handle it while you’re coaching.
Step 1 Build a Workflow
Go to Automation → Workflows.
Create a trigger like:
- Form submitted
- Survey submitted
- Appointment booked
Then add actions:
- Send confirmation email
- Send confirmation SMS
- Assign pipeline stage
- Notify you in Slack/email
- Start nurture sequence
This is where GoHighLevel shines for service businesses.
Step 2 Write a Simple Nurture Sequence
Here’s an easy 5-day sequence for booked calls:
- Day 0 (instant): “You’re booked + here’s what to expect”
- Day 1: Quick win or case study
- Day 2: Your framework / philosophy
- Day 3: Objection buster (time, money, doubt)
- Day 4: “See you tomorrow—bring X to the call”
Keep emails short. Think helpful, not salesy.
Practical Funnel Examples for Coaches and Consultants
Let’s make this real.
Example 1 High-Ticket Coach Discovery Call Funnel
Goal: Book calls with qualified prospects.
Steps:
- Landing Page: promise + “Book Call”
- Application Page: 4 qualifier questions
- Calendar Page: schedule
- Thank You Page: video + prep guide
Automation:
- If application qualifies → allow booking
- If not → redirect to a low-ticket offer
Example 2 Consultant Lead Magnet Funnel
Goal: Grow list and nurture into calls.
Steps:
- Landing Page: free checklist
- Opt-in Form pop-up
- Thank You Page: download + upsell to call
Automation:
- Deliver lead magnet
- 7-day email series
- Invite to strategy session
Example 3 Webinar Funnel for a Group Program
Goal: Register and show up.
Steps:
- Webinar Registration Page
- Confirmation Page
- Replay Page (timed)
- Sales Page (for program)
Automation:
- SMS reminders 24h / 1h / 10m before
- Replay link after event
Let’s Build Something Powerful Together
FAQ
Do I need a separate website if I use GoHighLevel funnels?
What’s the best funnel type for high-ticket coaching?
Can I add payments to a GoHighLevel funnel?
How many questions should my application have?
Can I use surveys instead of forms?
How do I stop unqualified people from booking?
Conclusion
Funnels don’t have to be complicated to be powerful.
With GoHighLevel, you can build a clean, modern coaching or consulting funnel that:
- captures leads
- qualifies them
- books calls
- nurtures automatically
- and gives you clear numbers to improve over time
Start simple, launch fast, and let real data guide your tweaks. The coaches who win aren’t the ones with the fanciest tech—they’re the ones who ship, learn, and iterate.
Now go build the funnel your future clients are already looking for. 🚀
